ASUS Announces Zenbook 14 Flip OLED (UP3404) in Malaysia, priced at RM5,499

Compact, lightweight and elegant 14″ convertible laptop delivers more performance and more features, powered by the latest 13th Gen Intel Core processors

KEY POINTS

• Local pricing and availability: RM5,499 in Late March 2023
• Even more performance: 13th Gen Intel Core i5 CPU; 512GB SSD; 16GB RAM; 75 Wh battery; 2 x Thunderbolt 4, USB 3.2 Type-A, HDMI 2.1 ports
• More exciting visuals: 16:10 2.8K OLED PANTONE Validated touchscreen; 4096-pressure-level stylus support; 100% DCI-P3 gamut; TÜV-certified eye care
• More versatile, more elegant: Compact, 15.9 mm-slim and 1.5 kg-light design; 2 color options; IR camera; ErgoSense keyboard; military-grade durability
• Sustainable and durable: 30% PCR plastics; 100% recyclable packaging; outperforms ENERGY STAR; tested to MIL-STD-810H military-grade standard

ASUS Malaysia announced the local availability and pricing of the Zenbook 14 Flip OLED (UP3404) at the 2023 ASUS Zenbook Launch Event which happened at Starbucks Reserve, Tropicana Gardens today. As the latest and most powerful 14-inch model in its premium thin-and-light convertible Zenbook Flip series, the Zenbook 14 Flip OLED is designed to be the perfect OLED convertible laptop for proactive professionals.

The elegant and versatile Zenbook 14 Flip OLED offers new levels of performance from its 13th Gen Intel Core processors, Intel Iris X^e integrated graphics, 512GB PCIe SSD, 16 GB of RAM and a long-lasting 75 Wh battery. For easy I/O, there are two Thunderbolt 4 ports, a USB 3.2 Type-A port, and an HDMI 2.1 (TMDS) port. Fast and stable WiFi 6E (802.11ax) ensures reliable wireless connectivity.

Superb visuals are provided by the enlarged 14-inch 16:10 2.8K OLED touchscreen, which is PANTONE Validated and has a 100% DCI-P3 gamut. It’s also TÜV-certified for eye care, and supports an optional ASUS Pen 2.0 MPP 2.0 stylus.

The compact Zenbook 14 Flip OLED is just 15.9 mm thin and weighs only 1.5 kg, with a 360° any-position hinge. Thoughtful design features include an ambient light color sensor that automatically adjusts brightness and color temperature, and enables adaptive dimming[1] to help maintain OLED display longevity. There’s also an IR camera for fast face login.

The full-size ASUS ErgoSense keyboard and touchpad offer unrivaled typing comfort, and the optional ASUS NumberPad 2.0 makes data entry easy. The powerful Harman Kardon-certified audio system features multi-dimensional Dolby Atmos sound, along with AI noise-canceling technology for crystal-clear conference calls.

ASUS is committed to protecting the earth, and so Zenbook 14 Flip OLED uses 30% post-consumer recycled (PCR) plastics and 100% recyclable packaging. Its energy efficiency also outperforms the ENERGY STAR standard. To ensure durability, the laptop is tested to the strictest MIL-STD-810 US military-grade standard.

Even more performance

Powering Zenbook 14 Flip OLED is the latest 13th Gen Intel Core i5-1340P processor, teamed with Intel Iris X^e graphics and up to 16 GB of fast RAM.  A 512GB PCIe 4.0 x4 SSD ensures plenty of ultrafast storage. With Zenbook 14 Flip OLED, users can tackle any task, wherever they are — in the office, at home or on the road — and enjoy all the performance they need for any situation.

The long-lasting 75 Wh battery features ASUS USB-C Easy Charge for convenient easy charging, and fast-charge technology allows it to be topped up to 60% in as little as 49 minutes.  

For connecting the latest devices and peripherals, there are two Thunderbolt 4 USB-C ports as well as a USB 3.2 Gen 2 Type-A port. The HDMI 2.1 port supports external displays, and there’s a convenient 3.5 mm audio combo jack.

The WiFi 6E in Zenbook 14 Flip OLED is enhanced with ASUS WiFi Master Premium technology, including the WiFi SmartConnect feature in the MyASUS app that automatically selects the best WiFi source, so Zenbook 14 Flip OLED connects seamlessly to the best WiFi signal and known mobile hotspots. Additionally, Task First allows users to easily prioritize tasks or distribute bandwidth evenly between tasks.

More exciting visuals

The 14-inch 2.8K 90 Hz OLED slim-bezel NanoEdge touchscreen on Zenbook 14 Flip OLED has an expansive 16:10 aspect ratio that enlarges the visual workspace, and provides an 87% screen-to-body ratio. Users can enjoy stunningly vivid and detailed visuals, with DisplayHDR True Black 500 certification for the deepest blacks, industry-standard Pantone Validated color fidelity and a cinema-grade 100% DCI-P3 color gamut for ultravivid colors. It’s also TÜV Rheinland-certified for eye care, so the user’s eyes won’t get as tired, even during marathon viewing sessions.

For natural and intuitive creative input, the display also supports the included ASUS Pen 2.0 stylus, which offers 4096 pressure levels and comes with four interchangeable tips that mimic different pencil hardnesses. It supports USB-C charging and Bluetooth shortcuts via a dedicated button.

More versatile, more elegant

Zenbook 14 Flip OLED is effortlessly portable and endlessly versatile, with a 15.9 mm-thin profile, a weight of just 1.5 kg, and a robust precision-engineered 360° any-position hinge. This elegant new convertible comes in a sophisticated sandblasted Foggy Silver finish, with the ASUS monogram design incorporated on the lid.

Thoughtful user-centric design is a key feature of ASUS laptops, and Zenbook 14 Flip OLED offers an outstanding user experience. For unrivaled typing comfort, the ASUS ErgoSense keyboard is engineered to perfection, with a full-size 19.05 mm key pitch, 1.4 mm key travel and 0.1 mm keycap relief. An anti-fingerprint and hydrophobic coating makes the ASUS ErgoSense touchpad comfortable and easy to clean.

An ambient light color sensor gives the laptop the ability to automatically adjust the brightness and color temperature of the display to provide the best images in any lighting conditions. The ASUS AiSense IR FHD camera has presence-detection features that enable adaptive dimming, a feature that dims the screen if the user moves away or looks away from the screen. This forms part of the ASUS OLED Care features that maximizes the longevity of the OLED display.

The AI-powered camera also supports ASUS 3D Noise Reduction technology to ensure that video noise is always minimized in video calls. Additionally, AI noise-canceling technology ensures that conference audio is always crystal clear, regardless of how many people are present. An immersive, multi-dimensional audio experience is provided by the Harman Kardon-certified Dolby Atmos sound system.

Sustainable and durable

The ASUS commitment to protecting the earth while delivering the best products to its users is reflected in the design of Zenbook 14 Flip OLED. The device uses 30% PCR plastics, and packaging is now 100% recyclable. The energy consumption has been reduced to outperform the ENERGY STAR power-efficiency standard by up to 30%.

A longer laptop lifespan also reduces long-term waste, so Zenbook 14 Flip OLED is strictly tested to ensure its durability, using the latest MIL-STD-810H US military-grade standard, with up to 12 test methods and 26 individual tests — the industry’s most stringent testing regime.

Availability & Pricing

The Zenbook 14 Flip OLED (UP5404) will be available in Malaysia from late March onwards, priced at RM5,499. This latest addition to the Zenbook family joins the Zenbook 14X OLED (UX3404), which is already available in the market right now, priced from RM4,999.

ASUS Zenbook 14 Flip OLED (UP3404) Website: https://www.asus.com/my/laptops/for-home/zenbook/zenbook-14-flip-oled-up3404/

ASUS Zenbook 14 Flip OLED (UP3404) Images: Download Hi-Res Here!

ASUS Malaysia Facebook: https://www.facebook.com/asusmalaysia

ASUS Malaysia Instagram: https://www.instagram.com/asusmalaysia/

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About ASUS

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[1] MyASUS adaptive dimming feature will be released after 2023 Q1

[2] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at

http://www.asus.com