Bringing the world to Singapore through games: gamescom asia

Organisers of gamescom asia shared details of the programme line-up for the 2022 edition, to be held in Singapore. To date, over 80 exhibitors from 16 countries will showcase their services, games, and expertise across a larger-scaled physical Trade Zone. The festival also announced country pavilions and a new networking tool, the gamescom biz community, to bring trade visitors a truly global experience under one roof. The Entertainment Zone will feature shows that will be held fully online.

(Credit: gamescom asia 2021)

The only satellite event of the world’s largest video games festival, gamescom, gamescom asia will be held in Singapore from 20–22 October 2022. The event includes a physical Trade Zone and Conference exclusively for the industry in Suntec Convention & Exhibition Centre. Two virtual shows PRIMETIME and STUDIO will showcase international and regional game publishers, trailers, announcements, and extended games showcases in a fully online Entertainment Zone (B2C), with game previews and tryouts on the STEAM event page. Online segments are available for all audiences on 19 and 23 October. 

(Credit: gamescom asia 2021)

Trade Zone: Country Pavilions and gamescom biz community to bring the world to Singapore 

gamescom asia’s Trade Zone includes an Expo area and Expo Stage, a Trade Conference, Networking, and a Developer-Publisher-Investor Speed Dating event from 20 to 22 October. With Meta0 as the Platinum Sponsor, other sponsors include Gamedriver, Nuvei, TikTok, Xsolla, as well as Codashop, MYTONA, Scopely, and Xbox. Niko Partners is this year’s Knowledge Partner. 

(Credit: gamescom asia 2021)

(Credit: gamescom asia 2021)

Visitors will get to meet and explore potential collaborations opportunities with exhibiting brands and companies including AppTweak, Abysse Corp, Click Entertainment, OVHCloud, Kwalee, MegCD, Keywords Studios, Virtuos Holdings, Leoful, Tentuplay, VisualLight, and Yggdrazil Group.

Hosted by trade associations from Singapore, Germany and Sweden, these country pavilions will showcase local game publishers and industry players. Companies representing the respective countries include Aerosoft GmbH, Black Screen Records and NerdStar UG from Germany, Cargo Studio, General Arcade and Lionfish Studios from Singapore, and Friendbase and Lurkit from Sweden.

(Credit: gamescom asia 2021)

(Credit: gamescom asia 2021)

The Indie Village will also bring together the achievements and potential of indie games companies. They include Arsanesia, Brace Yourself Games, Gripper, Sprytosaur, and Tantanmen Games and more. All registered delegates for gamescom asia 2022 will be able to use the gamescom biz community app to view and speak to exhibitors virtually, schedule meetings, check out the conference agenda and more, while conference delegates get additional access after the event to watch the conference sessions on demand. As a joint digital platform with gamescom and devcom, the app will remain accessible throughout the year, uniting all three business communities globally to provide visitors with updates and opportunities to forge partnerships via gamescom-related events. Registration as a trade visitor to the expo area is free for the industry and also includes access to the gamescom biz community.

(Credit: gamescom asia 2021)

(Credit: gamescom asia 2021)

Trade Conference: Distinguished speakers share on top gaming trends 

Conference attendees can look forward to over 60 speakers from global game developers and publishers, indie games studios and social media platforms to share their insights on trending topics in the gaming scene. All speakers will be present live in Singapore.

New additions to the lineup welcome Certain Affinity, Springloaded, Plug In Digital/ Dear Villagers, Streamline Studios alongside an already star-studded cast representing Activision Blizzard, Wizards of the Coast, WolfEye Studios, MOONTON, Sloclap, Ubisoft, ESL Pro League, and others.

(Credit: gamescom asia 2021)

(Credit: gamescom asia 2021)

Topics will revolve around discussions and case studies on development and production, narrative and design, mobile games, community management, business and marketing, payments, and future trends. Highlights include:

• 20 Oct: 
• Panel on “Culturally-infused games” by Mojiken Studio (Indonesia), Persona Theory Games (Malaysia), Secret6 (Philippines), Arief Johan (Malaysia), Virtual SEA (Sri Lanka)      
• Panel on “What’s happening in the Esports space” by ESL Pro League, MOONTON Games, ONE Esports, YouTube.
• 21 Oct: 
• Presentation on “The Global Appeal of Asia-Made Indie Games” by XBOX     
• Presentation on “Architects of the Metaverse” by Roblox
• Panel on “How Game Publishing is Evolving” by Bethesda/ Zenimax (Australia), Pug In Digital/ Dear Villagers (France), Majamojo (Indonesia), VNG Corporatation (Vietnam), Take-Two Interactive (Singapore)      

The full agenda and speakers list can be found on the gamescom asia website.

Entertainment Zone: 

The online Entertainment Zone will kick off with PRIMETIME, a virtual show on 19 October that will showcase brands such as Sony PlayStation, Sega, Tencent, Scopely, Hooded Horse and more. To conclude gamescom asia, STUDIO will be held on 23 October. 

“As we count down to gamescom asia, we are delighted by the strong support from publishers, developers and games-related companies in general. As the programme takes shape, we are confident that trade attendees will have the opportunities to learn from, speak to and connect with games companies worldwide, right here in Singapore,” said Mathias Kuepper, Managing Director of Koelnmesse Singapore, the organiser of gamescom asia.

(Credit: gamescom asia 2021)

For more information and the latest updates, click here or follow gamescom asia on Facebook, Instagram, Twitter, YouTube, Discord, TikTok, and LinkedIn. Registration to the Trade Zone & Conference is still open! Apply to be a trade conference delegate or trade visitor at here.