ROG Ambassadors Conquer Their Fears in Ambitious New Video

KEY POINTS

• ROG’s most ambitious film yet: Latest video showcases potent visual imagery and world-class talent performing their own stunts 

• ROG ambassadors share stories: For Those Who Dare follows five ROG ambassadors as they express their greatest fears and how they conquered them 

• A look behind the scenes: Upcoming videos show how the film was made, and showcase the lighter side of influencers

ASUS Republic of Gamers (ROG) today announced For Those Who Dare, an ambitious new film featuring ROG ambassadors and their pursuit of excellence. Filmed in London, the video was shot with no stunt doubles, despite including a real ring of fire and high-flying skateboard tricks. ROG will also release a behind the scenes look at For Those Who Dare in the near future. 

ROG’s most ambitious film yet

Featuring five ambassadors — actor Asa Butterfield, skateboarder Nyjah Huston, basketball player Karl-Anthony Towns, DJ Alan Walker and ROG’s newest addition, footballer Son Heung-Min — For Those Who Dare explores fears and how to conquer them. Anticipation, expectations, stage fright, and potential injury all come up when these ROG ambassadors go to work every day, and the film utilizes unique imagery and stunts to examine how these all-stars overcome their anxieties. The film demonstrates how individuals draw strength by having the courage to dare to overcome fears.

Filmed in London with the assistance of the production company The Mill, the film utilizes practical effects, including a gasoline-fueled ring of fire and skateboard jumps over a 7-foot razor-wire-lined fence to illustrate just how far ROG’s ambassadors are willing to go in the pursuit of excellence. They are truly “Those Who Dare”.

“We are incredibly proud to unveil a project that has been in the works for the past few months. ROG has always been committed to embodying our tagline of ‘For Those Who Dare,’ be it through our products or through the ambassadors that represent us,” said Galip Fu, the Global Consumer Marketing Director for ROG. “With the release of this film, we hope to invite our viewers into the world of ROG, demonstrating what it means to dare to overcome.” 

ROG comes together

ROG designs machines for gamers, but not every gamer is built the same. The film features Karl Anthony Towns with the Strix SCAR, Nyjah Huston with the Strix G, Asa Butterfield with the Flow Z13, Alan Walker with the Zephyrus G14, and Son Heung-Min with the Flow X16. No matter how gamers approach their play, ROG has a laptop for their style. “I’m always on the lookout for new tech and innovations in that world, and ROG seem to be kind of pushing the boat out a lot,” said Butterfield.

Fear is simply an obstacle to be overcome for these legends. All stunts were done without doubles, including the ring of fire and skateboard jump over a razor-wire-lined fence. “I like doing shoots like this where I can actually skate something proper like I did today,” said Huston. “It’s always fun to be able to mix in what I do as a skateboarder with a brand like ROG.” As true ambassadors of ROG spirit, these all-stars overcame all obstacles in their path with their own determination.

With a global team, and with ambassadors having such varied schedules, gathering all five for on-location shooting in London was a challenge. Son Heung-Min and Asa Butterfield are based in the UK, Nyjah Huston and Karl-Anthony Towns were on a pre-season break, and despite a busy music festival schedule, ROG was able to also sneak in Alan Walker in order to have all five ambassadors share the same set.

A look behind the scenes

As ROG’s most ambitious film project yet, special talents were needed behind the scenes. The Mill is a global creative partner for agencies, production companies and brands. As trusted specialists in Visual Effects, Creative Production and Experience design, ROG felt they were perfect for the role in tackling this massive project. The Mill has also had previous experience working on feature films such as “Gladiator”, for which they won an Academy Award. 

Due to the special nature of this collaboration, the team captured plenty of behind-the-scenes footage during the shoot as well. These clips will be released soon, allowing the community to see a lighter side of these ROG ambassadors. ROG also captured exclusive interviews with each ambassador, letting gamers see behind the curtain and into the playstyle of their favorite influencer. “I think this project is awesome and it gives the chance for everyone to really bring all their fanbases together and show them how great ROG is,” said Towns.

Official Links

Campaign website: https://rog.asus.com/for-those-who-dare/
Official Campaign video: https://youtu.be/uw4o_JCZJm0

ROG Facebook: https://www.facebook.com/asusrog

ROG Twitter: https://www.twitter.com/asus_rog

ASUS Global News: https://www.asus.com/news

ASUS Global Facebook: https://www.facebook.com/asus

ASUS Global Twitter: https://www.twitter.com/asus

About ROG

Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at http://rog.asus.com.