Ubisoft Launches the Fair Play Program, A New Tool to Raise Awareness about Disruptive In-Game Behaviors

Today, Ubisoft announced the launch of the Fair Play program, a new platform in the Ubisoft Connect ecosystem designed to promote positive in-game interactions. This new learning platform featuring self-paced learning capsules has been designed to provide players with resources to better understand in-game disruptive behaviors and the impact it can have on other players’ experience. This initiative is a continuation of Ubisoft’s bigger journey of creating gaming structures that foster more rewarding social experiences and avoid harmful interactions through multiple approaches such as the recently announced “Zero Harm in Comms” research project launched with Riot Games.

This beta of the platform designed by digital learning experts features 5 learning capsules including facts and statistics about toxicity in online gaming, an explanation of what makes players “tilt” and a self-assessment for players to better understand the situations that can push them towards it, advice from a pro-player and tips on how to best react to disruptive behavior.

“At Ubisoft, our key objective is to create games that foster positive online experiences and to make sure that players evolve in safe communities.” said Jérémy Marchadier, Director of Player Safety at Ubisoft. “Disruptive behavior in games is an issue we take seriously and that we believe should be tackled through multiple approaches. We believe that education and the promotion of positive play are paramount to inducing a positive shift in players’ experience.”

The Fair Play program launches today alongside the Rainbow Six Reputation Score display, a new tool that will enable Tom Clancy’s Rainbow Six Siege players to have a clear and concrete understanding of the impact of their behavior in-game.

The Fair Play program is now available in English for all Ubisoft players here https://ubisoftconnect.com/fairplay-program/

To know more about this initiative, please visit: https://news.ubisoft.com/en-us/article/3C90GXwB0LOdIRRnP37tV4/  

To learn more about the “Zero Harm in Comms” research project announced by Ubisoft and Riot Games go to Ubisoft News

About Ubisoft

Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed ®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids, Tom Clancy’s Rainbow Six®, The Crew®, Tom Clancy’s The Division®, and Watch Dogs®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: www.ubisoftgroup.com.

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